The Valora Group as a parent brand was not well known. Past recruiting strategies put the parent brand in the background while the sales formats (sub-brands) were in the focus.
Further complicating their recruitment issues, the brand career sites did not follow a coherent communications concept and offered a fragmented candidate journey that didn’t focus on the apply click. This fragmentation resulted in unsatisfying numbers and low quality of applications and hires.
Valora Group needed to increase awareness as an employer, so Radancy developed a new employee value proposition and creative concept that would be used across Valora Group’s new multi-brand and multi lingual career site. The site featured dynamically changing styles, logos, content and images by brand.
We implemented a self-service tool for recruiters and marketers to easily create and publish branded related content, company success stories, custom job lists and much more. To provide job seekers with rich content, Radancy developed several advanced job descriptions, and this created a value-added user experience and improved application rates.
Additionally, access to metrics gateway was implemented to provide Valora Group access to all aggregated career site, job, and campaign data by brand and location.
A state-of-the-art career site in four languages (DE, EN, FR, IT) that defines and differentiates the Valora Group brand, and also represents the 13 different brands and their own cultures and identity.
- Google Organic traffic +124%
- Average Session Duration +17%
- Page views +31%
- Apply Click Conversion Rate +82%
- Bounce Rate -16%