The Challenge
DNB is very well known in the Netherlands, but they needed help telling the full story of what they do and wanted to showcase their employees. After years of communicating with candidates at a job level, it was time to invest in a strong employer brand, in part due to the competitive Dutch labor market. We’re quite proud that after an extensive pitch, DNB selected Radancy to help achieve these goals together.
The Solution
DNB’s social relevance is central to its identity and gives the organization a distinctive position as an employer. For younger generations especially, the opportunity to make a difference through their work is a strong driver, and DNB offers exactly that.
To bring this story to life, Radancy highlighted a range of specialists whose knowledge and commitment help define the organization. The campaign put real employees at the center, giving a face and voice to the people behind DNB’s impact. We interviewed, photographed and filmed 13 DNB specialists across different backgrounds, career paths and areas of expertise. Their authentic stories became the focal point of the fully redesigned career site. To build internal momentum and encourage ambassadorship, DNB also launched the campaign internally through a dedicated launch day.
The Results
The campaign kicked off in August 2019 with a special employer branding commercial, after which various offline (in Amsterdam, where the head office of DNB is based) and online communications were used to reach specific target groups.
