The Challenge
Through research conducted as part of their new EVP, it was discovered that candidates recognized their brands and products but not Mondelēz. Radancy was tasked with relaunching Mondelēz’s Employer Brand Proposition across their new social channels, while helping candidates appreciate the corporate brand behind some of their most well-loved treats.
The Solution
We took a multifaceted approach to engage both internal and external audiences. A dynamic face-tracking filter launched on Instagram, alongside a random outcome generator tied to well-known brands to encourage user-generated content.
The external launch was supported by an internal strategy designed to amplify employee voices and build early momentum for the campaign. The “Which snack are you” filter created a fun and engaging way to connect Mondelēz with its brands.
The Results
Within three months of launch, the campaign delivered the following results:
- 49,622 Views of the Filter
- 6,382 Unique Camera Captures
- 491 Shares
