THE RADANCY TALENT ACQUISITION CLOUD
Customer Overview
Sanofi is a global biopharmaceutical company headquartered in Paris, operating in more than 70 countries with approximately 86,000 employees worldwide. Driven by R&D and AI, Sanofi is focused on improving people’s lives while delivering sustainable growth, with key therapeutic areas including rare diseases, oncology, and immunology.
Despite its global scale and leadership position, Sanofi faced a critical challenge: translating its scientific leadership into a compelling and consistent employer brand experience that could attract top talent worldwide.
Tech Environment
Before partnering with Radancy, Sanofi had operated under multiple fragmented brands. Multiple business units operated with independent:
- Employer brand identities
- Tools and processes
- HR Marketing and Communication strategies
The organization uses Workday as its core ATS but lacked a unified TA and marketing ecosystem to support it.
The Challenge
Sanofi’s transformation was driven by a set of complex, interconnected challenges:
HR Challenges:
- Inconsistent and fragmented employer brand and candidate experiences across regions
- Limited employer brand awareness in key talent markets
- Difficulty delivering a unified global EVP (Employee Value Proposition)
IT Challenges:
- Disconnected systems and workflows across the recruitment lifecycle
- Lack of integration between front-end candidate experiences and backend systems (Workday)
- Limited ability to track and attribute candidate journeys end-to-end
Business Challenges:
- Inability to scale talent acquisition efficiently across geographies and business units
- Limited visibility into ROI on recruitment investment
- Difficulty competing for highly specialized and in-demand talent
Ultimately, Sanofi needed a way to unify its talent acquisition ecosystem while improving performance, scalability, and measurability.
The Turning Point
The turning point came as part of Sanofi’s broader enterprise transformation under Sanofi’s previous CEO, Paul Hudson, who introduced the concept of “One Sanofi.”
This initiative aimed to eliminate fragmentation across the organization and deliver a consistent, global experience both internally and externally.
As part of this shift, the talent organization asked three critical questions:
- How can we create a robust, scalable candidate journey aligned to our global complexity?
- How can we leverage data to demonstrate recruitment ROI?
- How can we differentiate our employer brand in a highly competitive talent market?
Sanofi recognized that solving these challenges required more than incremental improvements. It needed a strategic partner capable of unifying its entire talent acquisition ecosystem end-to-end.
The Solution
Sanofi partnered with Radancy to design and implement a fully integrated, data-driven talent acquisition ecosystem.
At the core of the solution was the Radancy Talent Acquisition Cloud, combining career site technology, programmatic media, and analytics into a single platform.
A Fully Reimagined Career Site
Radancy designed and launched an immersive, multilingual career site that:
- Reflects Sanofi’s innovation-driven identity through video and strong visual storytelling
- Delivers consistent global experiences across markets
- Supports personalization based on candidate behavior and profile
Native Workday Integration
The solution included deep integration with Workday, enabling:
- Seamless data flow with no duplication
- On-site application experiences (no redirection)
- Reduced friction through optimized application workflows
Full-Funnel Programmatic Recruitment Marketing:
Radancy implemented an AI-powered programmatic strategy that:
- Activates across display, social, search, audio, and job boards
- Dynamically allocates budget based on performance
- Optimizes campaigns in real time
Data-Driven Experience Design:
The entire ecosystem was built on data insights, including:
- Candidate behavior analysis
- Regional and role-specific needs
- Continuous testing and optimization
Key Capabilities Delivered
Unified Talent Acquisition Ecosystem
connecting career site, media, and analytics
Immersive, Personalized Candidate Experiences
across all touchpoints
End-to-End Tracking & Analytics
from first interaction through hire
AI-Driven Programmatic Optimization
for media efficiency and quality
Enhanced Job Page Experience
using an “e-commerce” approach to conversion
Multilingual Content Delivery
for global talent engagement
Optimized Application Flow
reducing candidate drop-off
Ready to transform your talent acquisition strategy?
Discover how Radancy can help you build a connected, data-driven hiring ecosystem that delivers measurable results.
Get in touch with our team today to start reimagining your candidate experience.
