The Challenge
SAP, a global market-leading software and technology company with over 110,000 employees across 78 countries, faced the daunting task of attracting top talent in an intensely competitive global employment market. Although SAP was able to previously generate 12% of its hires through employee referrals, it became clear that their existing solution, SAP SuccessFactors, was not fully capitalizing on the potential of this approach. The aim was to increase the referral hiring rate to 20%. To meet their increased hiring needs, SAP partnered with Radancy to explore practical strategies for sourcing highly qualified candidates and enabling referrals from anywhere.
The Solution
SAP was looking for a digital and automated employee referral solution that could seamlessly integrate into their talent attraction strategy. The chosen provider needed to meet the following essential criteria:
- Proven experience with SAP SuccessFactors and capability for seamless integration.
- Deep expertise in recruiting, particularly in referral-based talent acquisition.
- Ability to form a strong, collaborative partnership.
- Support for making referrals easily, even on the go.
The Radancy Talent Acquisition Cloud met these criteria, and SAP chose to implement Employee Referrals globally based on our innovative referral technology and expertise. Stakeholders across technical support, data protection, security, recruiting and the works council were involved throughout the process. Through close collaboration and pilot programs in the UK, China and the US, SAP was able to identify and address potential challenges while realizing the value of our integrated platform. By October 2021, just six months after implementation began, Employee Referrals was live across all SAP locations.
The Results
Within a few months of its launch, Radancy’s Employee Referrals at SAP proved to be a significant contributor to their talent attraction strategy:
- +34% increase in employee engagement
- 1,500 new employees hired in 11 months
- 78,882 shares through employee social media channels, resulting in 171,332 total job views
- 22% hiring rate from referrals
- 40% of all employee referrals were female
