The Challenge
Coca-Cola Europacific Partners (CCEP) faced some pretty significant challenges, starting with their name. Most people assume they are The Coca-Cola Company, but while they are closely aligned from a business perspective – particularly when it comes to products and consumer marketing – they are different companies.
We needed to create solutions for two major tasks:
- Differentiate Coca-Cola Europacific Partners (CCEP) from The Coca-Cola Company and position CCEP as an employer of choice.
- Improve the candidate experience by consolidating nine career sites into one.
The Solution
To support CCEP’s hiring needs, Radancy focused first on the online candidate experience. We took a multiphase approach to launch a single career site designed to differentiate CCEP’s employer brand and improve usability. The experience was enhanced with interactive maps, job alert signups, related content and the ability for candidates to save jobs.
In phase two, the new brand identity and color scheme were incorporated into the site to clearly distinguish CCEP from The Coca-Cola Company. In the third and final phase, we analyzed user behavior through heatmaps, using these insights to optimize both the online and mobile experiences.
The Results
As part of this three-phase approach, CCEP achieved measurable improvements across the candidate experience:
- Doubled annual applications.
- Reduced application time by two-thirds.
- Doubled job alert sign-ups within a four-month period.
