The Challenge
PG&E had an employee population that loved working there, but the perception outside the company was much different. They came to Radancy to define their employee value proposition, develop an employer brand and infuse it across an effective online candidate experience. PG&E also wanted to attract new candidates for their Technology & Finance talent pools in the greater California region.
The Solution
To define PG&E’s EVP, we interviewed executives, recruiters and team members. We found that external perceptions of the company were creating hiring challenges and did not reflect the experience of its people. Our task was clear: show candidates why PG&E is a meaningful place to build a career.
We developed a new employer brand positioning foundation, Let’s Make It Possible, and brought it to life through creative concepts and a career site designed to deliver a more engaging candidate experience. There, candidates could explore company culture, search jobs, access meaningful information beyond the job description and join talent communities.
The Results
The results energized both PG&E and Radancy:
700%
Increase in Traffic
227%
Increase in Organic Traffic
