The Challenge
One of our primary goals was to create a rich, global, branded career site that demystifies Sony Pictures as an employer while capturing the creative vision, inclusive culture and passion of the team.
Additionally, we needed to position Sony Pictures as a trailblazer and a creative entertainment company built on a foundation of technology.
The Solution
To bring Sony’s vision to life, we took a multiphase approach to launching the new global career site. We developed a custom interactive map so candidates could see the company’s global reach while exploring locations in more detail. To support a more personalized experience, the site was optimized to deliver content in seven languages.
Many images also changed dynamically based on the user’s selected language, creating a more relevant experience for candidates wherever they were and however they chose to engage. This was made possible through a global photoshoot featuring more than 500 employees across eight countries. We also helped support career growth and development within the organization through an internal mobility site.
The Results
A fully mobile-optimized global platform that defines and differentiates Sony’s employer brand, delivering the following post-launch results:
+117%
Unique Visits
+97%
Site Visits
+97%
Page Views
+9%
Mobile Visitors
+38%
Google Organic Traffic
