{"id":12484,"date":"2023-11-17T03:02:07","date_gmt":"2023-11-17T03:02:07","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-mondelez\/"},"modified":"2023-12-13T18:10:36","modified_gmt":"2023-12-13T18:10:36","slug":"mondelez","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/pt-br\/solucoes-para-clientes\/mondelez\/","title":{"rendered":"Mondelez International"},"content":{"rendered":"\n<section class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size1_Hero_1080x600.jpg\" alt=\"Social media ar filters\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline font-sizing-headline-smallest\">O desafio<\/h3>\n\n\n\n<p>Por meio de pesquisas realizadas como parte de seu novo EVP, descobriu-se que os candidatos reconheceram suas marcas e produtos, mas n\u00e3o a Mondel\u0113z. A Radancy foi respons\u00e1vel por relan\u00e7ar a Proposta de Marca Empregadora da Mondel\u0113z em seus novos canais sociais, enquanto ajudava os candidatos a apreciar a marca corporativa por tr\u00e1s de algumas de suas guloseimas preferidas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns two-column-content fs-container __wds__force__columns__ is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column fs-12 fs-m-6 section section--extra-spacing section--centered is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size2a_500x600.jpg\" alt=\"Face with grid for AR\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column fs-12 fs-m-6 section section--extra-spacing section--centered is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size2b_500x600.jpg\" alt=\"Girls taking a selfie\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">A solu\u00e7\u00e3o<\/h3>\n\n\n\n<p>Adotamos uma abordagem multifacetada para engajar o p\u00fablico interno e externo. Um filtro din\u00e2mico de rastreamento de rosto lan\u00e7ado no Instagram. O gerador de resultados aleat\u00f3rios vinculado a marcas ador\u00e1veis \u200b\u200bfoi desenvolvido para incentivar a cria\u00e7\u00e3o de conte\u00fado gerado pelo usu\u00e1rio. O lan\u00e7amento externo foi coordenado com uma estrat\u00e9gia de lan\u00e7amento interna projetada para amplificar as vozes dos defensores e funcion\u00e1rios internos e impulsionar a campanha. Filtro \u201cQual lanche voc\u00ea \u00e9\u201d, lan\u00e7ado no Instagram que ajudou a criar uma maneira divertida e envolvente de conectar a Mondel\u0113z com suas marcas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size3_1080x600.jpg\" alt=\"Group of people holding large candy in front of the Cadbury factory\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">Os resultados<\/h3>\n\n\n\n<p>Dados de 3 meses ap\u00f3s o lan\u00e7amento:<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>49,622 Views of the filter<\/li>\n\n\n\n<li>6.382 capturas de c\u00e2mera exclusivas<\/li>\n\n\n\n<li>491 A\u00e7\u00f5es<\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>O desafio Por meio de pesquisas realizadas como parte de seu novo EVP, descobriu-se que os candidatos reconheceram suas marcas e produtos, mas n\u00e3o a Mondel\u0113z. A Radancy foi respons\u00e1vel <a class=\"more-link\" href=\"https:\/\/www.radancy.com\/pt-br\/solucoes-para-clientes\/mondelez\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"featured_media":3215,"template":"","tags":[],"class_list":["post-12484","customer_solutions","type-customer_solutions","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mondelez International | Radancy<\/title>\n<meta name=\"description\" content=\"Learn more about Radancy&#039;s work with Mondelez International here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.radancy.com\/pt-br\/solucoes-para-clientes\/mondelez\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" 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