{"id":12476,"date":"2023-11-17T03:02:00","date_gmt":"2023-11-17T03:02:00","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-coca-cola-europacific-partners\/"},"modified":"2023-12-13T18:05:51","modified_gmt":"2023-12-13T18:05:51","slug":"coca-cola-european-partners","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/pt-br\/solucoes-para-clientes\/coca-cola-european-partners\/","title":{"rendered":"Coca-Cola Europacific Partners"},"content":{"rendered":"\n<section class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_cocacola_1.jpg\" alt=\"Man standing and smiling next to a lift\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline font-sizing-headline-smallest\">O Desafio<\/h3>\n\n\n\n<p>A Coca-Cola Europacific Partners (CCEP) enfrentou desafios bem significativos, come\u00e7ando pelo nome. A maioria das pessoas pressup\u00f5e que ela \u00e9 uma empresa da Coca-Cola, mas embora ambas estejam alinhadas do ponto de vista comercial \u2014 particularmente quando se trata de marketing de produtos e para o consumidor \u2014 s\u00e3o duas empresas diferentes.<\/p>\n\n\n\n<p>Precis\u00e1vamos criar solu\u00e7\u00f5es para duas tarefas de peso:<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Diferenciar a Coca-Cola Europacific Partners (CCEP) da The Coca-Cola Company e posicionar a CCEP como um empregador preferencial.<\/li>\n\n\n\n<li>Melhorar a experi\u00eancia do candidato, consolidando nove sites de carreiras em um.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/ccep-2023-iphone-v1.png\" alt=\"client cocacola website on phone\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/ccep-2023-ipad.png\" alt=\"client cocacola website on ipad\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">A Solu\u00e7\u00e3o<\/h3>\n\n\n\n<p>Para come\u00e7ar a abordar as necessidades de contrata\u00e7\u00e3o da CCEP, a Radancy come\u00e7ou com a experi\u00eancia online do candidato. Usamos uma abordagem multifase para lan\u00e7ar um \u00fanico site de carreiras que distinguisse a marca de novo colaborador da CCEP e melhorasse a experi\u00eancia do usu\u00e1rio. Ao mesmo tempo, tamb\u00e9m foi melhorada a experi\u00eancia com mapas interativos, cadastramento para alertas de vagas, conte\u00fado relacionado e a possibilidade de salvar vagas. A fase dois do projeto teve a incorpora\u00e7\u00e3o do novo esquema de cores da marca ao site para diferenciar a CCEP da The Coca-Cola Company. Na terceira e \u00faltima fase, analisamos a experi\u00eancia do usu\u00e1rio (User eXperience, UX) atrav\u00e9s do uso de mapas de calor e esses insights nos ajudaram a otimizar os sites online e m\u00f3vel para oferecer a melhor experi\u00eancia.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_cocacola_3.jpg\" alt=\"client cocacola website on laptop\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">Os Resultados<\/h3>\n\n\n\n<p>Como parte de sua jornada de tr\u00eas fases, a CCEP:<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Duplicou as candidaturas anuais<\/li>\n\n\n\n<li>Reduziu o tempo de fechamento de vaga a um ter\u00e7o<\/li>\n\n\n\n<li>Duplicou os cadastramentos para alertas de emprego em um per\u00edodo de quatro meses<\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>O Desafio A Coca-Cola Europacific Partners (CCEP) enfrentou desafios bem significativos, come\u00e7ando pelo nome. A maioria das pessoas pressup\u00f5e que ela \u00e9 uma empresa da Coca-Cola, mas embora ambas estejam <a class=\"more-link\" href=\"https:\/\/www.radancy.com\/pt-br\/solucoes-para-clientes\/coca-cola-european-partners\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"featured_media":3213,"template":"","tags":[],"class_list":["post-12476","customer_solutions","type-customer_solutions","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coca-Cola Europacific Partners | Radancy<\/title>\n<meta name=\"description\" content=\"Learn more about Radancy&#039;s work with Coca-Cola Europacific Partners here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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