{"id":12472,"date":"2023-11-17T03:01:57","date_gmt":"2023-11-17T03:01:57","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-bae\/"},"modified":"2023-12-13T18:03:05","modified_gmt":"2023-12-13T18:03:05","slug":"bae","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/pt-br\/solucoes-para-clientes\/bae\/","title":{"rendered":"BAE"},"content":{"rendered":"\n<section class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size1_Hero_1080x565-1.jpg\" alt=\"An image of a chameleon next to words about why to apply for BAE Systems\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline font-sizing-headline-smallest\">O desafio<\/h3>\n\n\n\n<p>Mudar a percep\u00e7\u00e3o de uma carreira na BAE Systems Applied Intelligence, trazendo um trabalho criativo inesperado e envolvente para um p\u00fablico de profissionais de vendas para aumentar o conhecimento da marca.<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Colocar as habilidades no centro da nossa mensagem principal, afastando-nos da sensa\u00e7\u00e3o tradicional de \u201cdefesa\u201d.<\/li>\n\n\n\n<li>Apelando para um p\u00fablico mais diversificado.<\/li>\n\n\n\n<li>Fazendo uso de imagens atraentes, isso seria impressionante em feeds de not\u00edcias.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size2a_400x400.jpg\" alt=\"how do you spot opportunity that others don't?\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size2b_400x400.jpg\" alt=\"some of us are designed to defend, are you?\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">A solu\u00e7\u00e3o<\/h3>\n\n\n\n<p>Quer\u00edamos criar algo inesperado da BAESAI, diferenciando-o das campanhas que Radancy havia executado antes. O conceito &#8216;Designed to Defend?&#8217; foi criado e usa exemplos na natureza com mecanismos de defesa embutidos como met\u00e1fora. \u201cAlguns de n\u00f3s s\u00e3o projetados para defender. Voc\u00ea est\u00e1?&#8221; &#8211; essa abordagem nos permitiu ser l\u00fadicos, coloridos e menos centrados no homem.<\/p>\n\n\n\n<p>A campanha se concentrou em 9 territ\u00f3rios-chave na Europa, \u00c1sia-Pac\u00edfico e Am\u00e9rica do Norte, e durou 22 semanas para aumentar a conscientiza\u00e7\u00e3o e atrair profissionais de vendas experientes para a BAE Systems Applied Intelligence. Executamos an\u00fancios program\u00e1ticos e obscuros no Facebook, LinkedIn, Twitter e Instagram usando imagens est\u00e1ticas, v\u00eddeos e GIFs. A campanha come\u00e7ou com 12 varia\u00e7\u00f5es de conte\u00fado que foram testadas A\/B para ver o que ressoou melhor com nosso p\u00fablico. Avan\u00e7amos com o conte\u00fado com melhor desempenho.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size3_900x473.jpg\" alt=\"An image of a frog next to words about why to apply for BAE Systems\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">Os resultados<\/h3>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Geramos 14.220.560 impress\u00f5es.<\/li>\n\n\n\n<li>Resultando em 136.463 cliques e gerando 1.220 aplicativos.<\/li>\n\n\n\n<li>A advocacia do LinkedIn criou \u00a3 130.000 em valor de m\u00eddia.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>O desafio Mudar a percep\u00e7\u00e3o de uma carreira na BAE Systems Applied Intelligence, trazendo um trabalho criativo inesperado e envolvente para um p\u00fablico de profissionais de vendas para aumentar o <a class=\"more-link\" href=\"https:\/\/www.radancy.com\/pt-br\/solucoes-para-clientes\/bae\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"featured_media":3203,"template":"","tags":[],"class_list":["post-12472","customer_solutions","type-customer_solutions","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BAE | Radancy<\/title>\n<meta name=\"description\" content=\"Learn more about Radancy&#039;s work with BAE here.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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