{"id":12660,"date":"2023-11-17T03:02:00","date_gmt":"2023-11-17T03:02:00","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-coca-cola-europacific-partners\/"},"modified":"2023-12-13T18:04:51","modified_gmt":"2023-12-13T18:04:51","slug":"coca-cola-european-partners","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/nl\/klantoplossingen\/coca-cola-european-partners\/","title":{"rendered":"Coca-Cola Europacific Partners"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_cocacola_1.jpg\" alt=\"Man standing and smiling next to a lift\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading headline font-sizing-headline-smallest\">De Uitdaging<\/h3>\n\n\n\n<p>Coca-Cola Europacific Partners (CCEP) stond voor een aantal behoorlijk grote uitdagingen, te beginnen met hun naam. De meeste mensen gaan ervan uit dat ze The Coca-Cola Company zijn, maar hoewel ze zakelijk gezien nauw op elkaar zijn afgestemd &#8211; vooral als het gaat om producten en consumentenmarketing &#8211; zijn het verschillende bedrijven.<\/p>\n\n\n\n<p>We moesten oplossingen bedenken voor twee belangrijke taken:<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Onderscheid maken tussen Coca-Cola Europacific Partners (CCEP) en The Coca-Cola Company en CCEP neerzetten als favoriete werkgever.<\/li>\n\n\n\n<li>Verbeteren van de kandidaatervaring door negen vacaturewebsites naar \u00e9\u00e9n website terug te brengen<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/ccep-2023-iphone-v1.png\" alt=\"client cocacola website on phone\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/ccep-2023-ipad.png\" alt=\"client cocacola website on ipad\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading headline\">De Oplossing<\/h3>\n\n\n\n<p>Om de wervingsbehoeften van CCEP aan te pakken, begon NewCo met de online kandidaatervaring. We gebruikten een meerfasige aanpak om \u00e9\u00e9n vacaturewebsite te lanceren die het nieuwe werkgeversmerk van CCEP zou onderscheiden en de gebruikerservaring zou verbeteren. Daarnaast verbeterden we ook de ervaring met interactieve kaarten, aanmeldingen voor vacaturemeldingen, gerelateerde inhoud en de mogelijkheid voor kandidaten om vacatures op te slaan. In fase twee van het project werd het nieuwe kleurenschema van het merk in de site opgenomen om CCEP te onderscheiden van The Coca-Cola Company. In de derde en laatste fase hebben we UX geanalyseerd door middel van heatmaps. Deze inzichten hebben ons geholpen de online en mobiele sites te optimaliseren om de beste ervaring te bieden.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_cocacola_3.jpg\" alt=\"client cocacola website on laptop\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading headline\">De Resultaten<\/h3>\n\n\n\n<p>Als onderdeel van ons proces in drie fasen heeft CCEP:<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Het aantal aanvragen per jaar verdubbeld<\/li>\n\n\n\n<li>De sollicitatietijd met twee derde teruggebracht<\/li>\n\n\n\n<li>Het aantal aanmeldingen voor vacaturemeldingen verdubbeld in een periode van vier maanden<\/li>\n<\/ul>\n\n\n\n<section class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\"><\/section>\n","protected":false},"excerpt":{"rendered":"<p>De Uitdaging Coca-Cola Europacific Partners (CCEP) stond voor een aantal behoorlijk grote uitdagingen, te beginnen met hun naam. De meeste mensen gaan ervan uit dat ze The Coca-Cola Company zijn, <a class=\"more-link\" href=\"https:\/\/www.radancy.com\/nl\/klantoplossingen\/coca-cola-european-partners\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"featured_media":3209,"template":"","tags":[],"class_list":["post-12660","customer_solutions","type-customer_solutions","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coca-Cola Europacific Partners | Radancy<\/title>\n<meta name=\"description\" content=\"Lees hier meer over het werk van Radancy met Coca-Cola Europacific Partners.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.radancy.com\/nl\/klantoplossingen\/coca-cola-european-partners\/\" \/>\n<meta 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