{"id":12656,"date":"2023-11-17T03:01:57","date_gmt":"2023-11-17T03:01:57","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-bae\/"},"modified":"2024-08-06T11:57:59","modified_gmt":"2024-08-06T11:57:59","slug":"bae","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/nl\/klantoplossingen\/bae\/","title":{"rendered":"Hoe BAE Systems sales-professionals aantrekt met creatieve content"},"content":{"rendered":"\n<section class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size1_Hero_1080x565-1.jpg\" alt=\"can you see patterns that others can't?\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline font-sizing-headline-smallest\">De uitdaging<\/h3>\n\n\n\n<p>Om de beleving van een carri\u00e8re bij BAE Systems Applied Intelligence te verbeteren, moest er boeiende, creatieve en onverwachte content komen die de doelgroep van sales-professionals aanspreekt. Op die manier zou de bekendheid van de werkgever vergroot kunnen worden.<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>We wilden bepaalde vaardigheden centraal stellen in de kernboodschap.<\/li>\n\n\n\n<li>We wilden een breder publiek aanspreken.<\/li>\n\n\n\n<li>We wilden gebruikmaken van in het oog springende beelden, zodat we zouden opvallen in newsfeeds.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size2a_400x400.jpg\" alt=\"how do you spot opportunity that others don't?\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size2b_400x400.jpg\" alt=\"some of us are designed to defend, are you?\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">De oplossing<\/h3>\n\n\n\n<p>Zoals gezegd wilden we een onverwachte campagne cre\u00ebren, waarmee BAESAI onderscheidden kon worden van eerder uitgevoerde campagnes. Daarom hebben we het concept \u2018Designed to Defend?\u2019 bedacht. In de campagne gebruikten we als metafoor voorbeelden uit de natuur met ingebouwde afweermechanismen: \u201cSome of us are designed to defend. Are you?\u201d. Deze aanpak zorgde voor een speels, kleurrijk en minder mannengericht beeld van BAESAI.<\/p>\n\n\n\n<p>De campagne richtte zich op 9 gebieden in Europa, Azi\u00eb-Pacific en Noord-Amerika, en liep in totaal 22 weken, om zo het bewustzijn van de doelgroep te vergroten en ervaren sales-professionals aan te trekken. We hebben donkere advertenties getoond op Facebook, LinkedIn, Twitter en Instagram met rustige afbeeldingen, video&#8217;s en GIF&#8217;s. De campagne begon met 12 contentvariaties die A\/B-getest werden om te zien wat het beste aansloeg bij de doelgroep. We zijn uiteindelijk verder gegaan met de variaties die het beste presteerden.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size3_900x473.jpg\" alt=\"An image of a frog next to words about why to apply for BAE Systems\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">De resultaten<\/h3>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Er waren 14.220.560 vertoningen.<\/li>\n\n\n\n<li>Die vertoningen resulteerden in 136.463 clicks en 1.220 sollicitaties.<\/li>\n\n\n\n<li>De campagne heeft alleen al via LinkedIn \u00a3 130.000 (\u20ac 151.516) aan mediawaarde opgeleverd.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>De uitdaging Om de beleving van een carri\u00e8re bij BAE Systems Applied Intelligence te verbeteren, moest er boeiende, creatieve en onverwachte content komen die de doelgroep van sales-professionals aanspreekt. Op <a class=\"more-link\" href=\"https:\/\/www.radancy.com\/nl\/klantoplossingen\/bae\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"featured_media":3203,"template":"","tags":[],"class_list":["post-12656","customer_solutions","type-customer_solutions","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hoe BAE Systems sales-professionals aantrekt met creatieve content | Radancy<\/title>\n<meta name=\"description\" content=\"Lees hier meer over het werk van Radancy met Hoe BAE Systems sales-professionals aantrekt met creatieve content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.radancy.com\/nl\/klantoplossingen\/bae\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta 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