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Performance Media Director

London, United Kingdom

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Overview

1 to 2 days in the office and 3 to 4 days remote (5 days per week)

Summary

Radancy is a global leader in Recruitment and Employer Branding Marketing with offices across the USA and North America, EMEA and APAC regions, with some of the most well-known global brands as their clients. Recently they have launched a highly successful proprietary software focused on programmatically executing talent recruitment campaigns across the globe and are now looking for a Performance Media Director to take charge of the roll-out across our EMEA region with close support from our successful team in the USA.

Reporting to and supported by the Creative & Digital Delivery Director, the Performance Media Director is responsible for leading the Performance Media Managers and Executives through example. The role of the Performance Media Director is to oversee campaign performance, planning and optimisation of the Media Team and ensure best practice is followed whilst still being responsible for some more intricate campaigns and setups.

Responsibilities

Activities / Accountabilities

 

  • Manage a team of Paid Media Specialists
  • Hands on directing of complex performance media campaigns
  • Ensure all campaigns have consistent setup and follow internal as well as industry acceptable guidelines and best practice
  • Ability to report adequately to clients, internal teams and demonstrate campaign performance and achievement
  • Above average knowledge and ability across biddable/programmatic platforms, not limited to but including; Google, Bing, Facebook Business Manager, LinkedIn and DV360 (Google Ad Suite)
  • Media planning and proposal creation
  • Working with European Operations to ensure that the right Paid Media specialists are working on each job/campaign
  • Liaising with the Performance Media team in the USA to ensure:
    • Training of all European Paid Media specialists is arranged when needed
    • All learnings from global client campaigns are shared
    • Programmatic platform is continually improved with input and perspective from the UK and European markets

Qualifications

Competencies & Requirements

 

Essential

  • Responsibility for strategic planning for clients, based in the UK and Europe
  • Programmatic media buying with a record of increasing responsibilities
  • Experience in working with job boards, programmatic job platforms, ad exchanges, aggregators, ad servers, and/or other optimization platforms
  • Ability to analyse results, and working closely with Analytics (Metrics) team to understand campaign performance
  • Client Service skills (brief taking, presentation, strategic thinking etc.)
  • Budget and time management skills
  • Direct and indirect line management experience
  • Previous experience and enthusiasm for programmatic advertising

 

Desired

  • Google Ads Display Certification
  • Google Ads Search Certification
  • Google Search Ads 360 Certification
  • Google Display & Video 360 Certification
  • Strong proficiency in Excel (pivot tables, vlookups) and manipulation of data sets
  • Experience of working with multi-location teams

 

 

 

Career progression

 

Whilst initially focused on the UK market, this role has the scope to grow into a Europe-wide role, working with our Media Teams in Germany, France and The Netherlands. Due to the nature of our corporate structure, close working relationships with Exec-level management in the USA will allow you to grow in the company.

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