{"id":11902,"date":"2023-11-17T03:02:07","date_gmt":"2023-11-17T03:02:07","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-mondelez\/"},"modified":"2023-12-13T18:09:03","modified_gmt":"2023-12-13T18:09:03","slug":"mondelez","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/fr\/solutions-client\/mondelez\/","title":{"rendered":"Mondelez International"},"content":{"rendered":"\n<section class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size1_Hero_1080x600.jpg\" alt=\"Social media ar filters\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline font-sizing-headline-smallest\">Le d\u00e9fi<\/h3>\n\n\n\n<p>Les recherches men\u00e9es dans le cadre de leur nouvelle EVP ont r\u00e9v\u00e9l\u00e9 que les candidats connaissaient les marques et les produits, mais pas Mondel\u0113z. Radancy a \u00e9t\u00e9 charg\u00e9 de repositionner la marque employeur de Mondel\u0113z sur ses nouveaux canaux sociaux, tout en aidant les candidats \u00e0 d\u00e9couvrir l&rsquo;entreprise qui se cache derri\u00e8re certaines de leurs friandises pr\u00e9f\u00e9r\u00e9es.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns two-column-content fs-container __wds__force__columns__ is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column fs-12 fs-m-6 section section--extra-spacing section--centered is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size2a_500x600.jpg\" alt=\"Face with grid for AR\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column fs-12 fs-m-6 section section--extra-spacing section--centered is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size2b_500x600.jpg\" alt=\"Girls taking a selfie\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">La solution<\/h3>\n\n\n\n<p>Nous avons adopt\u00e9 une approche \u00e0 multi facettes pour mobiliser les publics internes et externes. Un filtre dynamique de suivi des visages a \u00e9t\u00e9 lanc\u00e9 sur Instagram. Un g\u00e9n\u00e9rateur de r\u00e9sultats al\u00e9atoires li\u00e9s \u00e0 des marques adul\u00e9es a \u00e9t\u00e9 d\u00e9velopp\u00e9 pour encourager la cr\u00e9ation de contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs. Le lancement externe a \u00e9t\u00e9 coordonn\u00e9 avec une strat\u00e9gie interne con\u00e7ue pour amplifier les voix des employ\u00e9s ambassadeurs et donner le coup d&rsquo;envoi de la campagne. Le filtre \u00ab\u00a0Quel snack \u00eates-vous ?\u00a0\u00bb, a \u00e9t\u00e9 lanc\u00e9 sur Instagram et a permis de cr\u00e9er un moyen amusant et attractif de connecter Mondel\u0113z \u00e0 ses marques.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size3_1080x600.jpg\" alt=\"Group of people holding large candy in front of the Cadbury factory\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">Les r\u00e9sultats<\/h3>\n\n\n\n<p>Donn\u00e9es 3 mois apr\u00e8s le lancement :<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>49 622 vues du filtre<\/li>\n\n\n\n<li>6 382 captures d&rsquo;appareil photo uniques<\/li>\n\n\n\n<li>491 partages<\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9fi Les recherches men\u00e9es dans le cadre de leur nouvelle EVP ont r\u00e9v\u00e9l\u00e9 que les candidats connaissaient les marques et les produits, mais pas Mondel\u0113z. Radancy a \u00e9t\u00e9 charg\u00e9 <a class=\"more-link\" href=\"https:\/\/www.radancy.com\/fr\/solutions-client\/mondelez\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"featured_media":3215,"template":"","tags":[],"class_list":["post-11902","customer_solutions","type-customer_solutions","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mondelez International | Radancy<\/title>\n<meta name=\"description\" content=\"Learn more about Radancy&#039;s work with Mondelez International here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.radancy.com\/fr\/solutions-client\/mondelez\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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