{"id":11890,"date":"2023-11-17T03:01:57","date_gmt":"2023-11-17T03:01:57","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-bae\/"},"modified":"2023-12-13T18:01:49","modified_gmt":"2023-12-13T18:01:49","slug":"bae","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/fr\/solutions-client\/bae\/","title":{"rendered":"BAE"},"content":{"rendered":"\n<section class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size1_Hero_1080x565-1.jpg\" alt=\"An image of a chameleon next to words about why to apply for BAE Systems\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline font-sizing-headline-smallest\">Le d\u00e9fi<\/h3>\n\n\n\n<p>Modifier la perception d&rsquo;une carri\u00e8re chez BAE Systems Applied Intelligence, par le biais d&rsquo;un concept cr\u00e9atif inattendu et attrayant pour un public de professionnels de la vente, afin de mieux faire conna\u00eetre la marque.<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Mettre les comp\u00e9tences au centre de notre message, en se d\u00e9tachant de la communication traditionnelle du secteur de la d\u00e9fense.<\/li>\n\n\n\n<li>Attirer un public plus diversifi\u00e9.<\/li>\n\n\n\n<li>Utiliser une imagerie accrocheuse, qui serait remarquable dans les fils d&rsquo;actualit\u00e9.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size2a_400x400.jpg\" alt=\"how do you spot opportunity that others don't?\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size2b_400x400.jpg\" alt=\"some of us are designed to defend, are you?\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">La solution<\/h3>\n\n\n\n<p>Nous voulions cr\u00e9er quelque chose d&rsquo;inattendu pour BAESAI, afin de le diff\u00e9rencier de celui des campagnes pr\u00e9c\u00e9dentes. Nous avons cr\u00e9\u00e9 le concept \u00ab\u00a0Designed to Defend ?\u00a0\u00bb, qui utilise comme m\u00e9taphore des exemples de m\u00e9canismes de d\u00e9fense int\u00e9gr\u00e9s dans la nature. \u00ab\u00a0Certains d&rsquo;entre nous sont con\u00e7us pour se d\u00e9fendre. L&rsquo;\u00eates-vous ?\u00a0\u00bb &#8211; Cette approche nous a permis d&rsquo;\u00eatre ludiques, imag\u00e9s et moins centr\u00e9s sur les individus masculins.<\/p>\n\n\n\n<p>La campagne s&rsquo;est concentr\u00e9e sur 9 territoires cl\u00e9s en Europe, en Asie-Pacifique et en Am\u00e9rique du Nord, et a dur\u00e9 22 semaines pour sensibiliser et attirer des professionnels de la vente exp\u00e9riment\u00e9s chez BAE Systems Applied Intelligence. Nous avons diffus\u00e9 des annonces programmatiques et des dark ads sur Facebook, LinkedIn, Twitter et Instagram en utilisant des images statiques, des vid\u00e9os et des GIF. La campagne a commenc\u00e9 avec 12 variations de contenu qui ont \u00e9t\u00e9 A\/B test\u00e9es pour d\u00e9terminer ce qui avait le plus de d&rsquo;impact sur nos audiences. Nous avons ensuite poursuivi avec le contenu le plus performant.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size3_900x473.jpg\" alt=\"An image of a frog next to words about why to apply for BAE Systems\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">Les r\u00e9sultats<\/h3>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Nous avons g\u00e9n\u00e9r\u00e9 14 220 560 impressions.<\/li>\n\n\n\n<li>Nous avons obtenu 136 463 clics et g\u00e9n\u00e9r\u00e9 1 220 candidatures.<\/li>\n\n\n\n<li>L\u2019advocacy sur LinkedIn a cr\u00e9\u00e9 l\u2019\u00e9quivalent d&rsquo;une valeur d\u2019achat d&rsquo;espace publicitaire de 130 000 \u00a3.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9fi Modifier la perception d&rsquo;une carri\u00e8re chez BAE Systems Applied Intelligence, par le biais d&rsquo;un concept cr\u00e9atif inattendu et attrayant pour un public de professionnels de la vente, afin <a class=\"more-link\" href=\"https:\/\/www.radancy.com\/fr\/solutions-client\/bae\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"featured_media":3203,"template":"","tags":[],"class_list":["post-11890","customer_solutions","type-customer_solutions","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BAE | Radancy<\/title>\n<meta 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