{"id":12308,"date":"2023-11-17T03:02:12","date_gmt":"2023-11-17T03:02:12","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-sony-pictures\/"},"modified":"2023-12-13T17:53:19","modified_gmt":"2023-12-13T17:53:19","slug":"sony-pictures","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/es\/soluciones-para-clientes\/sony-pictures\/","title":{"rendered":"Sony Pictures"},"content":{"rendered":"\n<section class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_sonypictures_1-1.jpg\" alt=\"Computer showing the Sony Pictures careers site.\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline font-sizing-headline-smallest\">EL DESAF\u00cdO<\/h3>\n\n\n\n<p>Uno de nuestros principales objetivos era crear un sitio de empleos de la marca que fuera global y rico en informaci\u00f3n, capaz de aclarar el misterio de Sony Pictures como empleador sin dejar de capturar su visi\u00f3n creativa, cultura inclusiva y pasi\u00f3n del equipo.<\/p>\n\n\n\n<p>Adem\u00e1s, ten\u00edamos que posicionar a Sony Pictures como una empresa de entretenimiento pionera y creativa, fundada en la tecnolog\u00eda.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_sonypictures_2a.jpg\" alt=\"Two phones showing different screenshots of the SONY Pictures Career Site\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_sonypictures_2b.jpg\" alt=\"An iPad showing different screenshots of the SONY Pictures Career Site\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">LA SOLUCI\u00d3N<\/h3>\n\n\n\n<p>Para darle vida a la visi\u00f3n de Sony, usamos un enfoque de varias fases en el lanzamiento mundial del nuevo sitio de empleos. Desarrollamos un mapa interactivo \u00fanico para que los candidatos pudieran ver el alcance global de la empresa y explorar al mismo tiempo las ubicaciones presentes en todo el mundo con m\u00e1s detalle. Para mejorar esta experiencia, el sitio fue optimizado para proporcionar contenido en siete idiomas distintos. Adem\u00e1s, la mayor\u00eda de las im\u00e1genes cambiaba en forma din\u00e1mica seg\u00fan el idioma seleccionado por el usuario, creando una experiencia personalizada y atractiva para los candidatos sin importar d\u00f3nde se encontraban ni el idioma de su preferencia. Pudimos lograrlo mediante sesiones fotogr\u00e1ficas globales con m\u00e1s de 500 empleados en ocho pa\u00edses. Por \u00faltimo, ayudamos a promover el aumento y el desarrollo de empleos en la organizaci\u00f3n a trav\u00e9s de un sitio de movilidad interna.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_sonypictures_3.jpg\" alt=\"A computer showing a screenshot of the headquarters page of the SONY Pictures Career Site\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">LOS RESULTADOS<\/h3>\n\n\n\n<p>Una plataforma global 100 % optimizada para m\u00f3viles que define y diferencia la marca empleadora de Sony.<\/p>\n\n\n\n<p>Datos posteriores al lanzamiento:<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>+117 % de visitas \u00fanicas<\/li>\n\n\n\n<li>+97 % de visitas al sitio<\/li>\n\n\n\n<li>+97 % de p\u00e1ginas vistas<\/li>\n\n\n\n<li>+9 % de visitantes de m\u00f3viles<\/li>\n\n\n\n<li>+38 % de tr\u00e1fico org\u00e1nico de Google<\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>EL DESAF\u00cdO Uno de nuestros principales objetivos era crear un sitio de empleos de la marca que fuera global y rico en informaci\u00f3n, capaz de aclarar el misterio de Sony <a class=\"more-link\" href=\"https:\/\/www.radancy.com\/es\/soluciones-para-clientes\/sony-pictures\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"featured_media":3191,"template":"","tags":[],"class_list":["post-12308","customer_solutions","type-customer_solutions","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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