{"id":12300,"date":"2023-11-17T03:02:07","date_gmt":"2023-11-17T03:02:07","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-mondelez\/"},"modified":"2023-12-13T18:11:03","modified_gmt":"2023-12-13T18:11:03","slug":"mondelez","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/es\/soluciones-para-clientes\/mondelez\/","title":{"rendered":"Mondelez International"},"content":{"rendered":"\n<section class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size1_Hero_1080x600.jpg\" alt=\"Social media ar filters\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline font-sizing-headline-smallest\">El reto<\/h3>\n\n\n\n<p>A trav\u00e9s de la investigaci\u00f3n realizada como parte de su nuevo EVP, se descubri\u00f3 que los candidatos reconoc\u00edan sus marcas y productos, pero no Mondel\u0113z. Radancy se encarg\u00f3 de relanzar la propuesta de marca de empleador de Mondel\u0113z en sus nuevos canales sociales, mientras ayudaba a los candidatos a apreciar la marca corporativa detr\u00e1s de algunas de sus golosinas m\u00e1s queridas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns two-column-content fs-container __wds__force__columns__ is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column fs-12 fs-m-6 section section--extra-spacing section--centered is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size2a_500x600.jpg\" alt=\"Face with grid for AR\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column fs-12 fs-m-6 section section--extra-spacing section--centered is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size2b_500x600.jpg\" alt=\"Girls taking a selfie\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">La soluci\u00f3n<\/h3>\n\n\n\n<p>Adoptamos un enfoque multifac\u00e9tico para atraer audiencias internas y externas. Se lanz\u00f3 un filtro din\u00e1mico de seguimiento de rostros en Instagram. Se desarroll\u00f3 un generador de resultados aleatorios vinculado a marcas adorables para fomentar la creaci\u00f3n de contenido generado por los usuarios. El lanzamiento externo se coordin\u00f3 con una estrategia de lanzamiento interno dise\u00f1ada para amplificar las voces de los defensores y empleados internos y poner en marcha la campa\u00f1a. Se lanz\u00f3 el filtro \u201cQu\u00e9 refrigerio eres t\u00fa\u201d en Instagram que ayud\u00f3 a crear una forma divertida y atractiva de conectar a Mondel\u0113z con sus marcas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_Mondelez_Size3_1080x600.jpg\" alt=\"Group of people holding large candy in front of the Cadbury factory\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">Los resultados<\/h3>\n\n\n\n<p>Datos de 3 meses posteriores al lanzamiento:<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>49.622 Vistas del filtro<\/li>\n\n\n\n<li>6382 capturas de c\u00e1mara \u00fanicas<\/li>\n\n\n\n<li>491 acciones<\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>El reto A trav\u00e9s de la investigaci\u00f3n realizada como parte de su nuevo EVP, se descubri\u00f3 que los candidatos reconoc\u00edan sus marcas y productos, pero no Mondel\u0113z. Radancy se encarg\u00f3 <a class=\"more-link\" href=\"https:\/\/www.radancy.com\/es\/soluciones-para-clientes\/mondelez\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"featured_media":3215,"template":"","tags":[],"class_list":["post-12300","customer_solutions","type-customer_solutions","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mondelez International | Radancy<\/title>\n<meta name=\"description\" content=\"Learn more about Radancy&#039;s work with Mondelez International here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.radancy.com\/es\/soluciones-para-clientes\/mondelez\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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