{"id":11653,"date":"2023-11-17T03:02:07","date_gmt":"2023-11-17T03:02:07","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-mondelez\/"},"modified":"2023-12-13T18:07:45","modified_gmt":"2023-12-13T18:07:45","slug":"mondelez","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/en\/customer-solutions\/mondelez\/","title":{"rendered":"Mondelez International"},"content":{"rendered":"\n
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\"Social<\/figure>\n<\/div>\n\n\n\n
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The Challenge<\/h3>\n\n\n\n

Through research conducted as part of their new EVP, it was discovered that candidates recognized their brands and products but not Mondel\u0113z. Radancy were tasked with relaunching Mondel\u0113z\u2019s Employer Brand Proposition across their new social channels, whilst helping candidates appreciate the corporate brand behind some of their most well-loved treats.<\/p>\n<\/div>\n\n\n\n

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\"Face<\/figure>\n<\/div>\n\n\n\n
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\"Girls<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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The Solution<\/h3>\n\n\n\n

We took a multi-faceted approach to engage internal and external audiences. A dynamic, face tracking filter launched on Instagram. Random outcome generator linked to lovable brands was developed to encourage the creation of user generated content. The external launch was coordinated with an internal launch strategy designed to amplify the voices of internal advocates and employees and kickstart the campaign. \u201cWhich snack are you\u201d filter, launched on Instagram that helped create a fun and engaging way to connect Mondel\u0113z with their brands.<\/p>\n<\/div>\n\n\n\n

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\"Group<\/figure>\n<\/div>\n\n\n\n
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The Results<\/h3>\n\n\n\n

3-month post-launch data:<\/p>\n\n\n\n