{"id":11639,"date":"2023-11-17T03:01:57","date_gmt":"2023-11-17T03:01:57","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-bae\/"},"modified":"2023-12-13T18:00:24","modified_gmt":"2023-12-13T18:00:24","slug":"bae","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/en\/customer-solutions\/bae\/","title":{"rendered":"BAE"},"content":{"rendered":"\n<section class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size1_Hero_1080x565-1.jpg\" alt=\"An image of a chameleon next to words about why to apply for BAE Systems\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline font-sizing-headline-smallest\">The Challenge<\/h3>\n\n\n\n<p>To change perceptions of a career at BAE Systems Applied Intelligence, bringing unexpected and engaging creative work to an audience of sales professionals to raise awareness of the brand.<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Putting skills at the center of our key message, moving away from the traditionally \u2018defense\u2019 feel.<\/li>\n\n\n\n<li>Appealing to a more diverse audience.<\/li>\n\n\n\n<li>Making use of eye-catching imagery, that would be striking in newsfeeds.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-columns two-column-content fs-container __wds__force__columns__ is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column fs-12 fs-m-6 section section--extra-spacing section--centered is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size2a_400x400.jpg\" alt=\"An image of an eagle next to words about why to apply for BAE Systems\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column fs-12 fs-m-6 section section--extra-spacing section--centered is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size2b_400x400.jpg\" alt=\"An image of a jellyfish next to words about why to apply for BAE Systems\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-62aae154\"><\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">The Solution<\/h3>\n\n\n\n<p>We wanted to create something unexpected from BAESAI differentiating it from campaigns Radancy had run before. The concept \u2018Designed to Defend?\u2019 was created and uses examples in nature with built-in defense mechanisms as a metaphor. \u201cSome of us are designed to defend. Are you?\u201d &#8211; this approach allowed us to be playful, colorful and less male-centric.<\/p>\n\n\n\n<p>The campaign focused on 9 key territories in Europe, Asia Pacific and North America, and ran for 22 weeks to raise awareness and attract experienced sales professionals to BAE Systems Applied Intelligence. We ran programmatic and dark ads across Facebook, LinkedIn, Twitter and Instagram using static images, videos and GIFs. The campaign started with 12 variations of content which were A\/B tested to see what resonated best with our audiences. We moved forward with the best performing content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/UK_Carve_BAE_Size3_900x473.jpg\" alt=\"An image of a frog next to words about why to apply for BAE Systems\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading headline\">The Results<\/h3>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>We generated 14,220,560 impressions.<\/li>\n\n\n\n<li>Resulting in 136,463 clicks and generating 1,220 applications.<\/li>\n\n\n\n<li>LinkedIn advocacy created \u00a3130,000 of media value.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge To change perceptions of a career at BAE Systems Applied Intelligence, bringing unexpected and engaging creative work to an audience of sales professionals to raise awareness of the <a class=\"more-link\" href=\"https:\/\/www.radancy.com\/en\/customer-solutions\/bae\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"featured_media":3203,"template":"","tags":[],"class_list":["post-11639","customer_solutions","type-customer_solutions","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BAE | Radancy<\/title>\n<meta name=\"description\" content=\"Learn more about Radancy&#039;s work with BAE here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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