{"id":12070,"date":"2023-11-17T03:01:56","date_gmt":"2023-11-17T03:01:56","guid":{"rendered":"https:\/\/s45175.p1717.sites.pressdns.com\/customer-solutions\/customer-solutions-audible\/"},"modified":"2024-02-14T14:27:51","modified_gmt":"2024-02-14T14:27:51","slug":"audible","status":"publish","type":"customer_solutions","link":"https:\/\/www.radancy.com\/de\/kundenloesungen\/audible\/","title":{"rendered":"Audible"},"content":{"rendered":"\n<section class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_audible_1-1.jpg\" alt=\"Laptop on a desk showing the keyboard and the Audible logo.\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading headline font-sizing-headline-smallest\">Die Herausforderung<\/h2>\n\n\n\n<p>Audible ist der Weltmarktf\u00fchrer f\u00fcr selbst-produzierte Audio-Unterhaltung und H\u00f6rb\u00fccher und beauftragte Radancy mit dem Aufbau einer Employer Brand, denn die Employee Experience bei Audible wird vor allem durch die Kolleginnen und Kollegen sowie die Unternehmenskultur gepr\u00e4gt.<\/p>\n\n\n\n<p>Unsere Herausforderungen:<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Mitarbeiterinnen und Mitarbeiter f\u00fcr das Unternehmen sprechen zu lassen, denn das definiert die Arbeitnehmererfahrung bei Audible.<\/li>\n\n\n\n<li>Authentisches Storytelling rund um die Unternehmenskultur, um Kandidatinnen und Kandidaten auf neue Karrierechancen aufmerksam zu machen.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_audible_2a.jpg\" alt=\"Two phones showing the Audible careers site\" style=\"object-fit:contain;width:400px;height:400px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_audible_2b.jpg\" alt=\"An iPad showing the Audible benefits page\" style=\"aspect-ratio:0.7677543186180422;width:283px;height:auto\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--extra-spacing is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading headline\">Die L\u00f6sung<\/h2>\n\n\n\n<p>Um die richtigen Talente f\u00fcr Audible zu gewinnen, musste das Employer Branding Botschaften vermitteln, die bei den Bewerbenden Anklang fanden und mit Beispielen aus dem Arbeitsalltag untermauert wurden. Wir setzten echte Mitarbeitende als Markenbotschafter*innen ein, um pers\u00f6nliche Geschichten zu erz\u00e4hlen \u2013 einschlie\u00dflich ihres Lieblingsh\u00f6rbuchs. Diese Testimonials tauchen immer wieder an verschiedenen Stellen der Website auf und geben den Informationen der Karriereseite mehr Tiefe. Mit einer einfachen Verkn\u00fcpfung zum Instagram-Profil von Audible bekommen Interessierte jetzt authentische Insights in Echtzeit. Insgesamt gibt die Karriereseite einen tiefen Einblick in die Arbeitswelt bei Audible.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group section section--centered section--extra-spacing is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.radancy.com\/wp-content\/uploads\/2023\/11\/client_audible_3.jpg\" alt=\"A laptop showing the Audible careers site.\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group section is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-353c4f5a wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading headline\">Das Ergebnis<\/h2>\n\n\n\n<p>Der Ansatz, sich auf die authentischen, pers\u00f6nlichen Geschichten der Mitarbeitenden zu konzentrieren, f\u00fchrte auch auf der Karriereseite innerhalb eines Jahres zu einer immensen Verbesserung:<\/p>\n\n\n\n<ul class=\"normal wp-block-list\">\n<li>Organische Zugriffe \u00fcber Google: +100 %<\/li>\n\n\n\n<li>Seitenbesuche: +150 %<\/li>\n\n\n\n<li>Bekanntheitsgrad: +88 %<\/li>\n\n\n\n<li>Anmeldungen im Talent-Network: +89 %<\/li>\n\n\n\n<li>Bewerbungsklicks nach Besuch standortspezifischen Contents: +65 %<\/li>\n<\/ul>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Die Herausforderung Audible ist der Weltmarktf\u00fchrer f\u00fcr selbst-produzierte Audio-Unterhaltung und H\u00f6rb\u00fccher und beauftragte Radancy mit dem Aufbau einer Employer Brand, denn die Employee Experience bei Audible wird vor allem durch <a class=\"more-link\" href=\"https:\/\/www.radancy.com\/de\/kundenloesungen\/audible\/\">Read more&#8230;<\/a><\/p>\n","protected":false},"featured_media":3197,"template":"","tags":[],"class_list":["post-12070","customer_solutions","type-customer_solutions","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- 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